riverdogs.com: Fun is Good

"Fun is Good" - How to Create Joy and Passion in your Workplace & Career By Mike Veeck and Pete Williams

Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you’ll create a culture where the best people will want to work and customers will want to spend their money.

Mike Veeck runs six minor league baseball teams including the Charleston RiverDogs, and for each of them he’s drafted a business plan that begins with three simple words: “Fun is Good.” The fun-is-good philosophy not only has worked to make an evening at one of his ballparks -- full of laughs, zany promotions and free giveaways -- enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business.

In this book Veeck, son of legendary baseball owner and Hall of Famer Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success.

For example, the reader learns:

Why customer service, the lifeblood of any business, suffers when employees aren’t having fun at work;
How just a few people with the fun-is-good attitude can transform an entire workplace;
What companies should look for when hiring people and employees can forge a fun-is-good career path.

The book will soon be available at most local bookstores. Until then you can purchase the book from Amazon.com or from Barnes & Noble.

Click here to visit Mike's new website! (This should go to funisgood.net)